ISSN Barcodes: A Publisher’s Guide

For magazine publishers in New Zealand, comprehending and proficiently employing ISSN barcodes is essential for ensuring smooth distribution and precise tracking of publications. This guide provides fundamental insights into obtaining, implementing, and leveraging the benefits of ISSN barcodes, aiding publishers in streamlining operations and reaching a broader audience. 

magazine issn barcodes

The ISSN is an eight-digit identifier unique to serial publications such as magazines and journals, facilitating efficient cataloguing and distribution. The associated barcode, derived from the ISSN, enables swift and precise scanning at retail points and distribution channels. Employing ISSN barcodes not only simplifies sales processes but also ensures that your publication is easily accessible to both readers and retailers.

Obtaining and Implementing ISSN Barcodes

In New Zealand, publishers can acquire an ISSN through the National Library of New Zealand ISSN Agency. Once an ISSN is allocated, it can be used to generate a corresponding ISSN barcode image. The ISSN barcode is typically printed on the cover of your magazine, usually in the bottom left or right corner, ensuring it is visible and scannable.

An ISSN barcode image is generally created in the EAN-13 format, consisting of a 13-digit number that begins with "977", followed by the first 7 digits of your ISSN number, and a price code. Occasionally, a 2-digit supplement barcode is added to indicate the issue number (e.g., "01" for the first issue).


ISSN magazine barcode example


The Benefits of Using ISSN Barcodes

Utilising ISSN barcodes offers several advantages for magazine publishers. Primarily, it enhances distribution efficiency by enabling retailers and distributors to swiftly scan and process your publication, reducing errors in inventory management and sales reporting. Additionally, ISSN barcodes are vital for data collection, allowing publishers to monitor sales performance, manage circulation, and make informed decisions about future issues. By using ISSN barcodes, publishers can also ensure that their magazines are easily discoverable in both physical and online retail environments, expanding their reach to a larger audience.

Best Practices for ISSN Barcode Usage

To optimise the effectiveness of your ISSN barcodes, adhere to industry best practices. Ensure that the barcode is printed at a size and resolution that meets retail standards, typically at least 22mm high and 32mm wide, with sufficient contrast between the bars and the background for optimal readability. Additionally, publishers should regularly update their ISSN information with the National Library of New Zealand to reflect any changes in publication frequency or title. By following these best practices, magazine publishers in New Zealand can optimise their distribution and sales processes, ultimately enhancing the visibility and success of their publications.

For more information on how to get an ISSN number and barcode for your magazine or periodical, please visit Barcodes NZ.