Your Guide to Food Product Barcodes

For Kiwi businesses creating food items destined for supermarket shelves, EAN-13 barcodes are pivotal to ensuring that your products are ready for retail. These barcodes are indispensable in product identification, stock management, and streamlining checkout procedures, making them an essential part of your packaging blueprint. Mastering the allocation, application, and management of these barcodes is crucial to succeeding in the fiercely competitive supermarket landscape.

groceries shopping supermarket

For Kiwi businesses crafting food products for supermarket aisles, EAN-13 barcodes are a fundamental part of the packaging and distribution chain. These 13-digit barcodes are the standard in retail settings, guaranteeing that your products can be easily scanned, monitored, and managed through the entire supply chain. Without an EAN-13 barcode, your food items might struggle to gain acceptance in supermarkets, as precise stock management and checkout systems rely significantly on accurate and scannable barcodes.

Allocating Barcodes to Your Food Products

Every unique food product, encompassing various flavours, sizes, and packaging styles, requires a distinct EAN-13 barcode. For instance, if you produce a selection of sauces available in both 250ml and 500ml bottles, each size variant requires a separate barcode. This ensures supermarkets can monitor and manage inventory precisely, reducing errors in pricing, stock levels, and sales reporting. Assigning unique EAN-13 barcodes to each product variation not only simplifies supermarket operations but also allows your business to gather detailed data on which products perform best across different markets.

Packaging and Labelling Considerations

When adding EAN-13 barcodes to your food product packaging, both placement and print quality need to be considered. The barcode should be positioned in a visible and easily scannable spot, typically on the back or bottom of the packaging. It's crucial to ensure the barcode is printed clearly and to the right size, usually at least 22mm high and 32mm wide, with sufficient contrast between the bars and background for easy scanning. High-quality printing reduces the risk of scanning errors at checkout, ensuring a smooth shopping experience for customers and efficient stock management for retailers.

Ensuring Compliance and Planning for Growth

Compliance with New Zealand's food labelling regulations is another important aspect when using EAN-13 barcodes. Make sure your barcodes are properly registered and that all associated product details, such as ingredients and nutritional information, meet local food standards. As your business grows, it's also essential to plan for additional EAN-13 barcodes as your product range expands. Buying barcode numbers in bulk can be a cost-effective approach if you foresee growth, allowing you to launch new products without delays. Proper barcode management and compliance are key to maintaining good relationships with supermarkets and ensuring your food products are always retail-ready.

Businesses can ensure their food products are ready for supermarket shelves by acquiring high-quality EAN-13 barcodes from Barcodes NZ. With dependable barcode solutions, the packaging and distribution process becomes more efficient, facilitating the entry of products into retail outlets.